Who's it for? 

This health check is for you if:

  • You run, manage or lead email marketing inside a B2B, B2C, or D2C business

  • You’re sick of guessing and want real strategic insight

  • You work in-house, as part of a team, or head up marketing, and email is part of your channel mix

  • You know email could be better, but you’re not sure what’s holding it back

It's not really for freelancers or solo founders, this is built for teams or one-person marketing teams, functions, and businesses that want to get serious about email.

What is the PPPP™ framework?

Pillars

These are the overarching, non-negotiable elements that sit above everything else in your email marketing ecosystem:

Systems, Strategy & Data.

You'll get scored across these foundations, and are usually the big blockers to email performance.

Pyramid

This is your email marketing’s hierarchy of needs. You'll work down through the key layers that need to be aligned for email to actually do its job.

We look at deliverability, compliance, audience segmentation, your knowledge, skills, mindset and more. 

Principles

Not best practice, but instead, guiding principles. These are the non-negotiables in email marketing. 

This is the stuff that's visible to your audience, like design, accessibility, layout, branding, copy, pre-open, personalisation and lot's more. 

Plan

This is how it all gets executed. Automation, alignment, performance reporting, testing, and campaign planning.

It shows whether you’re working strategically or stuck in reactive mode. This will help us measure you across planning, executing and 'doing'.