Email Marketing Health Check 3.0
Get clear on what’s working, what’s not, and what to do about it
This is a tool used to audit your email marketing, built using our award-winning PPPP Framework™.
You'll go through a series of multiple-choice questions across all the key areas of the email marketing ecosystem. Once you've reached the end, you’ll get a clear, personalised report that shows:
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An overall health score that shows how your email marketing stacks up as a whole
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Section-by-section scores based on the PPPP Framework™, so you can see exactly where you're strong and where you’re stuck.
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A clear traffic light system (green, amber, red) so you can prioritise your fixes and weaknesses.
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Quick wins for each section you can implement right away.
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Bigger transformation recommendations for long-term change.
Email Marketing Health Check 3.0
Get clear on what’s working, what’s not, and what to do about it
This is a tool used to audit your email marketing, built using our award-winning PPPP Framework™.
You'll go through a series of multiple-choice questions across all the key areas of the email marketing ecosystem. Once you've reached the end, you’ll get a clear, personalised report that shows:
-
An overall health score that shows how your email marketing stacks up as a whole
-
Section-by-section scores based on the PPPP Framework™, so you can see exactly where you're strong and where you’re stuck.
-
A clear traffic light system (green, amber, red) so you can prioritise your fixes and weaknesses.
-
Quick wins for each section you can implement right away.
-
Bigger transformation recommendations for long-term change.
"5/5! So, so so helpful. I wouldn't have even thought of half of this stuff when auditing our own emails"
Megan, Digital Marketer
What to expect from the Health Check:
This isn’t a wham, bam, thank you, mam you bash out in five minutes between meetings.
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It takes around 10-20 minutes to do properly
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You’ll answer a series of smart, multiple-choice questions across every area of email marketing
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You might need to pause, check something, or even come back to it later
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The more honest and thorough you are, the more valuable your results will be
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So block out some time, grab a cuppa, and go for it!
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Bring your team for extra insight too! Do it together
""You should be charging for this!! So much value, so much to do and very excited to share with my team!"
Dan Morgan, Russel & Co
Who's it for?
This health check is for you if:
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You run, manage or lead email marketing inside a B2B, B2C, or D2C business
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You’re sick of guessing and want real strategic insight
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You work in-house, as part of a team, or head up marketing, and email is part of your channel mix
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You know email could be better, but you’re not sure what’s holding it back
It's not really for freelancers or solo founders, this is built for teams or one-person marketing teams, functions, and businesses that want to get serious about email.
What is the PPPP™ framework?
Pillars
These are the overarching, non-negotiable elements that sit above everything else in your email marketing ecosystem:
Systems, Strategy & Data.
You'll get scored across these foundations, and are usually the big blockers to email performance.
Pyramid
This is your email marketing’s hierarchy of needs. You'll work down through the key layers that need to be aligned for email to actually do its job.
We look at deliverability, compliance, audience segmentation, your knowledge, skills, mindset and more.
Principles
Not best practice, but instead, guiding principles. These are the non-negotiables in email marketing.
This is the stuff that's visible to your audience, like design, accessibility, layout, branding, copy, pre-open, personalisation and lot's more.
Plan
This is how it all gets executed. Automation, alignment, performance reporting, testing, and campaign planning.
It shows whether you’re working strategically or stuck in reactive mode. This will help us measure you across planning, executing and 'doing'.